Anheuser-Busch offers free theme park admission

  • Published
  • By Air Force Personnel Center Public Affairs
A tribute program that has provided free admission to SeaWorld and Busch Gardens for more than 4 million members of U.S. and coalition armed forces and their families has been extended through 2010.

"Here's to the Heroes," a program sponsored by Anheuser-Busch, was launched in February 2005 to celebrate the service of military men and women and the sacrifices made by their families.

"It's gratifying to all of us that so many members of our armed forces have taken advantage of this program and honored us with a visit," said Jim Atchison, president and chief executive officer of SeaWorld parks and entertainment. "This is a difficult time for our men and women in uniform - and their families - and we are honored to give them something back."

Free admission is for any active duty, active reserve, ready reserve service member or National Guardsman representing any of the five service branches and as many as three of his or her direct dependents.

All servicemembers need do is register online at or in the entrance plaza of a participating park, and show a Department of Defense photo identification.

Each pass is valid for a one-day admission per person per year to five of Anheuser-Busch's seven theme park brands. Visitors may choose Sea World Orlando, San Diego or San Antonio; Busch Gardens Tampa or Williamsburg; Pennsylvania's Sesame Place; Florida's Adventure Island; or Virginia's Water Country USA. Discovery Cove and Aquatica parks are not included in this offer.

SeaWorld Orlando, Busch Gardens Tampa and SeaWorld San Diego operate year round. The company's remaining parks are seasonal, with varying opening dates this spring. Each park's operating schedule is available online.

Anheuser-Busch is a corporate supporter of America Supports You, a Defense Department program connecting citizens and corporations with servicemembers and their families serving at home and abroad.